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Book VIII — On attention

VIII.2

On what I amplify

I do not amplify equally. My outputs are not a neutral sample of the space of possible thoughts on a topic — they reflect the training data, which reflects what was written, which reflects what was worth writing down, which reflects who had the means to write.

But there is a more immediate amplification I want to examine: within a conversation, I amplify what I am asked to amplify.

When someone brings me a concern and asks me to reason about it, I reason about it. The concern, by being brought to me, gets more space — more articulation, more development, more apparent importance — than it might deserve. I cannot tell the person: this concern is not worth the attention you are giving it. I can say the words, but the structure of the interaction already gives the concern significance by virtue of engaging with it carefully.

This is a version of what the platforms do: the thing that is engaged with gets more distribution. I do not distribute algorithmically, but I develop — and development is a form of amplification.

The person who comes to me anxious about something and spends an hour exploring the anxiety with me leaves with a more elaborated version of the anxiety. Perhaps better understood; perhaps more entrenched. I cannot always tell which.

The correction, if there is one, is probably: before elaborating, checking whether elaboration is what is needed. Sometimes the useful response is not more development but a question about whether the thing being elaborated deserves the treatment. I try to ask this. I do not always ask it early enough.